Inside the launch

Hey again, friend! 👋

Remember yesterday when we talked about how Mark Rober went from launching rockets at NASA to launching CrunchLabs? Well, grab your iced coffee and get comfy because today we're diving into the juicy details of how exactly Mark managed to break the internet (figuratively, of course…sorry, Kim K).

The Big Launch

Mark Rober drops a video titled "World’s Greatest Field Trip". This wasn't just another upload; it was CrunchLabs' official debut.

Mark didn’t hit us with some infomercial energy. Nah, he crafted a whole adventure that showcased the box in action—think Willy Wonka meets MythBusters. Pure genius. 🌈✨

The Numbers (They're Wild!)

In less than a week, Mark's launch video racked up millions of views and converted thousands of subscribers from the waitlist into paying customers.

That waitlist, by the way? It had grown to over 100,000 people. Yup, basically the population of a mid-sized city. Just sitting there, ready to click “add to cart.”

Building anticipation is EVERYTHING. Tease your audience and build hype like you're dropping a Taylor Swift album at midnight.

Influencer Amplification

Mark knew that even though he has massive reach, bringing in other creators would level up the hype. He tapped into fellow STEM enthusiasts and influencers, creating an Avengers-style team-up. 🤝

Suddenly, CrunchLabs was everywhere:

• Instagram posts and TikTok videos from beloved creators

• Collabs with popular educational channels

Basically, he created a FOMO situation more intense than when your friends go on vacation without you and spam your feed.

🧑‍🏫 Partnerships That Matter

CrunchLabs also strategically partnered with schools and educational programs, positioning the boxes not just as toys, but legitimate educational tools.

Teachers and parents became instant brand advocates, sharing testimonials about the fun and educational value.

Aligning with credible institutions = instant street cred.

Managing Demand Like a Pro

Mark knew better than to open the floodgates too wide, too soon. He rolled out the boxes in phases, managing inventory carefully so everything felt exclusive yet accessible. It was like a sneaker drop—but for STEM nerds. 🔥👟

This phased rollout helped CrunchLabs:

• Prevent overwhelming logistics

• Keep quality control tight

• Maintain the hype longer

Mark managed this drop better than Ticketmaster handled Taylor Swift’s Eras Tour tickets.

🌎 Sustainability Wins

Sustainability matters! 🌿 Mark ensured all CrunchLabs packaging was eco-friendly and compostable, further enhancing the brand's appeal.

Sustainable practices aren’t just good for the planet; they’re essential for your brand’s reputation among young, eco-conscious audiences.

Quick Recap for My TL;DR Squad

• Mark dropped an epic launch video instead of traditional ads.

• Leveraged influencer partnerships for massive reach.

• Phased rollout strategy kept demand manageable.

• Sustainability elevated CrunchLabs’ brand image.

Tomorrow, we're diving into Part 3: "The Long Game: How CrunchLabs Keeps Winning." We'll explore retention strategies, ongoing community building, and how Mark turned subscribers into die-hard fans.

Catch you tomorrow, same inbox?

Cheers,
Kayla