Creator Catch-Up

Hey, hope you’re not deep in a 3-hour YouTube rabbit hole 👀

Here’s your Saturday catch-up… 3 quick monetization metrics to keep your brand brain in motion (without burning out):

1. Merch Margin Check
If you're selling shirts for $35 but they cost $22 to make and ship… congrats, you're making $3/hour.
 → Saturday fix: Recalculate your COGS (cost of goods sold) and test bundles or limited drops to boost AOV.

2. TikTok Shop ≠ Passive Income
Yes, the organic reach is wild, but top earners treat it like a funnel.
→ Saturday fix: Add your best-performing content to your Shop tab + pin a CTA comment with the product link

3. Launch Energy = Lost Revenue (if you don’t prep)
If you’re planning a product drop and haven’t mapped your email or DM flows... you’re just hoping for the best.
→ Saturday fix: Use this weekend to sketch your 7-day launch calendar.

If you want a plug-and-play cashflow tracker built just for creators (with monthly trends, revenue types, and things similar)...
Grab the free Google Sheet here (make a copy)

Catch you next week with more
– Kayla